Have you tried every thing and still questioning as to why on-page SEO is not working? You may have even paid someone with title “Expert” to achieve better results.
After all this hassle you have come to conclusion that it too difficult and not for you. Does it sound like you?
If done right, on-page SEO can turn your website into one stop shop.
You are the judge for your on-page SEO; you get to choose the product, service and even layout of each page or post. Furthermore, you can easily focus on the keywords that are relevant to your niche.
What is on-page SEO?
On-page SEO is nothing more but process of optimizing various aspects of your website. This may include face of your website that visitors will see and the back end that is relevant to you. The idea is to generate abundance of traffic to meet your business goals.
Some of the key elements of on-page SEO include: quality of your content, html tags and technical components. On-page SEO is one of the key factors for Google’s algorithm.
Why is on-page SEO important?
On-page SEO make your website visitor and bot friendly. It set’s the layout in such manner that it can easily be read by bots.
Yes! Google and other search engines use bots to crawl and read information off your website.
Simply put, designing your website and publishing online doesn’t do anything – you have to optimize it. This will allow search engines like Google, Bing, Yahoo and others to rank it. After they rank your website you will start to notice new visitors.
On-page SEO means the visitors can notice changes to your post and pages as well. That’s why it’s called on-page SEO. You have the ability to tweak the website the way you want. Hence, it’s vital that you do it right.
On-page SEO Elements
#1 Page titles
Page title is one of the key elements for on-page SEO. It tells the visitors and search engines about the type of information is available on that particular page.
An example of title tag may look like this:
<title> 3 Step Guide To Easy On-Page SEO </title>
To ensure your page meets the visitor’s intent, you must include the focus keyword in the title. The idea is to include your keyword naturally.
Here are some things to keep in mind for page title:
- Previously, Google would support up to 60 characters only. However, according to (Google’s latest update) they now allow up to 70 characters for desktop and 78 on mobile devices.
- Don’t over-do the title with just keywords as it makes it look spammy
- Title must correlate with the article. Make it relevant!
- Capitalisation of all words is not sensible. Keep away from it!
- Include your brand in the title i.e. “3 Step Guide To Easy On-Page SEO – Koaas”
Headers are built up of html tags <h1>, <h2>, <h3>, <h4>, <h5> and <h6>
<h1> tag denominates the most important stuff on the page and <h6> holds lesser value yet important.
Additionally, lower the number larger the size of heading.
<h2> This is an example of h2 tag </h2>
<h6> This is an example of h6 tag </h6>
Based on the content and its importance, you can choose which header tag is suitable for you.
#3 Image alt tags
The idea of image alt tag is to describe an image to search engines like Google. Describing your image can have your image appear in image search results.
Now a day’s visitors don’t only search for text related content but also image based content.
The visitors can now discover you, if their search intent matches your image alt text. You can consider image alt text similar to a focus keyword, that you would normally use in your article title.
- Make sure the alt text is relevant to image
- Keep it short and sweet
- Make use of keywords naturally
#4 Meta description
Meta description are the 2-3 lines description that appears under the title in search results. The description helps your visitor understand, whether the link is worth clicking or not. Therefore, it is equally important as title.
Some key things to keep in mind:
- Keep it under 160 characters, however you may have seen some results on Google that may have 200+ characters.
- You should include your focus keyword
- The description must hit the visitor like a punch, do your best
- Avoid repetitive keywords or sentences
#5 Page URLs
The page URLs should be easy to remember and make sense immediately. After sometime your website starts to get clusters of data that can make it difficult to manage.
We all know very well by now, anything that makes it harder for you to manage means it also difficult for bots and visitors to navigate.
Things to keep in mind:
- Avoid long complicated page URLs
- Make the URLs relevant to your page
- Having the pages start with HTTPS instead HTTP only hold more value
#6 Internal links
The Internal links refers to the process of linking pages using <a href=””></a> tags to another useful pages of your website.
Mostly, internal links are helpful in keeping visitors longer on your website. These links will usually direct them to other useful resources, thus form important part of on-page SEO strategy.
The time a visitor spends on your website tells Google and other search engine that your website holds valuable information. This helps with the process of ranking in search engines.
#7 External links
External links are slightly different because you are linking information from your page to external source. These links usually refer to an external website for citation purposes.
For example: You are writing an article about on-page SEO and came across another article that had some valuable stats you can use in your article.
You can quote those stats in your article in the form of citation. This make your website credible and tells search engines even though you are copying some information but you are telling everyone where you got the information from
Things to keep in mind:
- Don’t over-do it as it will look spammy
- Anything that has copyright, ensure to get written consent from author
- You can choose to include, text, images or video as long as you cite them
- Use the following common words “source” or “citation”
#8 Website speed
Website speed is not only a huge ranking factor but also is the primary reason why you may get more visitor. In this day and era technology is getting advanced quite quickly.
All of want everything much faster. The same goes for your website, a visitor expects your website to load quickly regardless of device they are using.
Google can analyse your website speed almost instantly and ranks it accordingly. The simple reason being, Google prioritise user experience before anything else.
You can easily check your website speed through a free tool (Page Speed Insights) offered by Google itself.
Additionally, you can implement the six effective techniques to reduce loading time for your website, check out how to reduce page load times.
#9 Mobile responsiveness
Google favours the websites that are mobile responsive and faster to load. They seem to appear higher in search results.
Things to keep in mind:
- Pay for good hosting service
- Consider choosing the responsive themes
- Use available plugin to improve speed further
- Lean about caching systems
- Use paid CDN service if you are serious about your business
#10 Quality content
We all know that “Content is king” is major ranking factor for on-page SEO. Shift your focus from quantity to quality and make it relevant to your visitors.
Things to keep in mind:
- Choose the topic and relevant keywords
- Use free SEO tools like SEMrush, Google Keyword Planner
- Search on Google for keywords (Pay close attention to you competitor’s data)
- Identify visitor’s search intent
After you have done the research, write your perfect article with keywords incorporated naturally.
Think about your visitor to define intent. This will help you improve quality of your work.
Here are a few suggestions:
- Include long tail keywords but don’t ignore shorter keywords
- Adding images, video and infographics can visually enhance the look of your page
- Write about something that will solve your visitor’s problem
- Quality content that will prompt visitors to share
- Add offers through links, pop-ups or call to action buttons
Still struggling and don’t know where to find the free tools, check out free seo tools for success in 2020.
The quality of your content is important, as this is the common driving factor for visitors and search engines like Google. This is the heart and soul of on-page SEO.
Now that you have learnt on-page SEO steps, its time to put it to practice. This is not a one hour or one day job, consider implementing in different phases.
You will need to either pay someone to work on it or do it yourself. The process does not end with one-time implementation. Think of this as a continuous improvement plan. These 10 actionable on-page SEO steps can help you achieve your goals over the long run.
Don’t forget to share and comment! Tell us in a few words if these steps were helpful for your website?