You’ve put a lot into your content and now it’s time to get the word out. To help your content serve its purpose and drive marketing goals, here are five ideas you can use to help elevate your website.
#1 Email marketing
Your email list is a group of people who signed up to hear about your content. Campaign Monitor found that you’re six times more likely to get a click from an email campaign than a tweet. With this audience, you can promote content because they’re already engaged and they will share, too!
Create a teaser about your new content and send it to your list. Ask them for their feedback and be sure to include a call to action, like asking them to like the post, share the post, or click through for more information.
A new trick for marketing professionals: Send a repeat of the broadcast email a week after the first one to those who did not open it. You might be surprised, but you’re missing out on a lot of clicks by only sending the broadcast once!
If you’re constantly creating new content, then you may want to use this strategy more often. For example, if your followers signed up for a weekly email and you post on social media daily, use this strategy as often as possible.
#2 Community engagement
The internet is teeming with tools to help you share your business’s message. One of the most common ways to do this is over social media. Plenty of platforms, such as Facebook, Twitter, Snapchat, and Pinterest are designed for you to share your content on. You can also use tools that will help you join your industry’s conversation. Tools like Google Alerts, Mention, Buffer, and Hootsuite are designed to increase your reach on social media.
The best way to join a conversation is to join the right groups. You can find relevant groups on Facebook or LinkedIn, or create one for your niche. Join the conversations and try to share your content naturally. One other great option is joining boards on Pinterest related to your topic.
When trying to increase your social media reach, there are services you can use to share content, such as those from Viral Content Bee. This company connects you with those who would like to promote their own posts and shares your posts in exchange for credits that you can then use to promote yours.
Looking to expand your reach? There are websites dedicated to answering questions. Answer peoples’ questions and include your content as a resource. Participate in conversations on the platforms you use, such as Quora and Yahoo Answers. This will help you engage more than just promoting your content.
#3 Paid promotion
Marketing your content online can work really well for your business compared to old-fashioned direct marketing approach. Create great online content and pay per click or for how many people see it. These two tactics can help you reach more people on different platforms.
Facebook is an excellent tool for advertising. With its targeted advertising, you can reach specific audiences. You can use location or demographics to promote your content, or specific interests to target your audience.
If your company targets millennial college-age users, then StumbleUpon’s discovery features might be the way to go. The web’s oldest discovery engine has a paid model that operates on pay-per-click basis.
Outbrain lets you promote your content on relevant blogs and news sites. If you’re looking for promoted content, the “related content” section is usually full of material from Outbrain or one of its competitors.
#4 Choice of social platform
It’s tough to get your content seen by people on social platforms. To improve visibility, target people who might share your content directly. Tools like BuzzSumo help you find the perfect people to share your content with.
Related to your search, you’ll see a list of content that other people have shared. You’ll want to find the most relevant post and look at the people who shared it. Targeting these people with your content is a good idea.
One excellent way to find key influencers for your brand is to look at their social media numbers. Analyze the total followers, the number of followers who retweet, and the number who reply before you target someone with your message. The best social media influencers are ones who have a lot of followers, have a high retweet-to-reply ratio, and actually engage with what they post.
Learn more about Content Research by Buzz Sumo
#5 Influencers outreach
Social media may not be the only place for influencers! Think about going on a friend’s email contacts, too. An email to a previously identified influencer can help you with a lot of things — building links, getting comments, or encouraging sharing.
Bonus: Weekly content roundups
Find out the best way to get your content to appear in roundups by searching Google. The trick is to find a roundup that is relevant to your niche and your keyword.
- Best of
Once you’ve found a roundup, reach out to the blog post curator and ask if they would consider including your content in the next entry.
I have recently indulged myself into writing content for blogs and have been doing so for the past 12 months now. My interests are digital marketing, analysis, eCommerce and social media marketing. I’m a SEO consultant & content writer @ Koaas