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6 Ways to Collect Customer Feedback | intelyForms

customer feedback - intely

Collect customer feedback is an email and feedback management application for small businesses. With the growth in modern technology, more small businesses are taking their business online. 

But the problem is that not many of these businesses know how to handle customer feedback?

intelyForms develop a solution that is an affordable and easy process. With this platform, you can create a customer feedback form with the drag-and-drop method within a few minutes. 

What is customer feedback?

Customer feedback collects and analyzes customer feedback to understand their needs, wants, expectations, and opinions of a company’s products or services. 

Customer feedback also helps companies identify areas of improvement that need to be addressed by the company to make sure they satisfy their customers’ needs.

The following are some benefits of customer feedback:

  • First, it helps companies save time on research.
  • Second, it provides insights into customer behavior.
  • Third, it helps businesses make better decisions.

So why is customer feedback important?

Customer feedback is crucial since it acts as a guiding resource for your company’s success. Don’t you want to know what your firm is doing well and badly in the eyes of your clients?

There are pearls in both the good and the bad, making it easier to change and adapt the client experience over time. Feedback is the best approach to keep your community at the center of your efforts.

6 Ways to Collect Customer Feedback:

  • Customer feedback surveys:

Creating a good consumer survey may be more difficult than you think. Customers might be asked a variety of inquiries. The good news is that you may select between brief slider surveys that appear on your site (which help you target certain concerns) and lengthy, conventional surveys.

  • Email and customer contact forms:

Email is one of the most straightforward ways to receive actual consumer feedback. In addition, because most organizations utilize it as a support channel, you can use each encounter to gather feedback.

Here are three steps to increase the number of collecting customer feedback:

  • Set clear expectations

Customers may be hesitant to give critical comments because they assume no one cares. Is it surprising that most businesses do not get complaints from dissatisfied customers? Many of those same consumers could be prepared to provide feedback if they knew they’d get a response and when they might expect it.

Organize email feedback

Email and customer contact forms are a great way to keep in touch with your customers. They help you understand their needs, concerns, and interests. In addition, an email form is an easy way to gather information from your customers. 

They’re especially useful when launching a new product or service or when you want feedback on a new feature.

  • Send personalized responses:

Simply asking for a genuine reaction from a consumer is the greatest approach to acquiring one. You may ask for more personal input than a survey since email allows you to convey a one-to-one request.

You may send an auto-responder email to consumers who sign up for further information about your services, for example, asking a single inquiry. Please inquire about the difficulties that clients are having the most trouble with, what features they’d want to see, or why they signed up!

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  • Usability tests:

It takes more planning for usability testing to provide meaningful insights to your firm. However, with a defined plan, you may identify difficulties that clients aren’t aware of and actionable insights that improve their experiences.

Usability testing is used to improve design aspects or introduce new functionality. When we’ve completed 90% of the modifications, these tests ensure that the remaining 10% is correct.

Exploratory Customer Interviews

Is it true that close contact with customers results in favorable feedback? Absolutely! Reaching out to customers allows for dialogues that might not otherwise occur.

Customers’ qualitative tales provide color and richness to quantitative input (data). These personal experiences aid a team’s understanding of the emotions that drive consumer decisions and the public’s reaction to a company’s brand or actions.

When you’re talking to consumers, keep the following suggestions in mind:

  • Begin an open-ended conversation:

Open-ended inquiries are your best friend when talking to clients. These inquiries provide your consumers the ability to dive deeper into their experiences. They’re also less likely to ask biased or misleading inquiries.

  • Get more particular as the conversation progresses: 

Start with broad observations and then narrow down your queries as the conversation progresses. Every piece of feedback they provide you with is a chance to follow up with them in more detail.

Practice Active Listening

You must be open and attentive to accept insights that will benefit your team. Maintain eye contact and reflect on the essential points you hear from clients, focusing on them at all times.

  • Social media:

Social listening may provide access to a hitherto untapped pool of frank consumer feedback. Direct comments or mentions on social media aren’t the only options for your company to get client input; many networks have polling capabilities built-in.

  • Suggestion boards:

Suggestion boards take feedback gathering to the next level by allowing consumers to collaborate on ideas with not just the firm but also with other users.

Users can make feedback entries that can be upvoted or commented on by other users on these boards. Top posts that have received a lot of upvotes or comments might help you figure out what the bulk of your users wants.

The nicest part about suggestion boards is that ideas presented by certain consumers grew popular among others who hadn’t considered the potential benefits of such ideas.

Benefits of customer feedback form:

  • You acquire customer insights that your present data may not provide. For example, sales and marketing performance measurements and solutions like Conversation Intelligence may provide a wealth of data about a customer’s interaction with your company.
  • Obtaining customer input can help enhance customer perceptions of your company. According to research, 89 percent of customers prefer firms to use customer satisfaction surveys to get their input. It might show that you’re paying attention to their desires and requirements.
  • Customers may point up previously unidentified pain spots in your customer service. This constructive input can lead to speedier remedies than waiting for data patterns to flag an issue, from technical mistakes to undiscovered friction causes.


intelyForms is a great survey tool to collect customer feedback for your various projects. It’s an affordable form survey feature that lets you ask exactly the questions you need to ask and get the answers you want from customers. IntelyForms is a no-code, best online form builder that can be embedded and integrated directly into your workflows.

It also includes form builder customization options and templates with minimal effort if you want to create more forms for different categories, login to our intelyForms application and check our template collection.