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7 Medical Marketing Strategies That Work

Medical Marketing Strategies

Medical marketing and the media have become critical components of organisational growth in the modern medical industry. The truth is that an increasing number of individuals are turning to the internet for information, mainly health information. According to one study, “72 per cent of internet users stated they looked online for health information in the last year.” This means that doctors and hospitals must create an online web presence for medical marketing. If not, you might be out of work in no time.

Medical marketing CRM software can increase public exposure to your healthcare institution and your services by helping patients and referring doctors find you on the front pages of Google and other search engines.

According to a survey of nearly 12,000 physicians, only 17 per cent of physicians regarded their practises’ financial status as “healthy and lucrative.” 17% of the total! That means that 83% of those doctors aren’t making any money.

So, what medical marketing strategies could doctors and practitioners use to improve earnings and salaries? Here are seven approaches:

1. Emotionally-Compelling Offline Media

Why do TV, print, and outdoor media continue to be effective in the healthcare industry? This is due to the fact that everyone has distinct media preferences and frequently consumes both offline and online media before making a decision. According to one survey, 84 per cent of patients conduct research using both online and offline sources. Among those who used offline media:

  • 32% of patients use television for research.
  • Magazines are used by 20% of patients for research.
  • Newspapers are used by 18% of patients for research.

So it appears that offline media is still effective. In fact, with the correct strategy, it has the potential to be just as effective as online media. All it needs is a little pressure on the emotional pain points.

2. Search Engine Optimisation (SEO) for Blogs and Websites

Whenever it comes to Yellow Pages advertising, say hello to Google — the new Yellow Pages. According to research, 77 per cent of online health seekers use search engine like Google, Bing, or Yahoo. Search engines have become sophisticated in their ability to assist people in finding what they’re looking for. Just by typing “medical specialist” or “medical specialist near me” into the search box you can get list of the most authoritative medical specialists in your geographic area.

But what exactly does “authoritative” mean? Google ranks pages based on two basic metrics: authority and relevance . Websites and blogs that provide meaningful content that is discovered by internet users. Those that are subsequently shared around the web are considered authoritative.

3. Engaging Socal Media and Referral Medical Marketing

Then again, social media and networks such as Twitter should not be overlooked. According to Healthcare Infographics, 41% of individuals would choose a healthcare provider based on their social media reputation. One-third of individuals polled now utilise social media sites such as Twitter, Facebook, YouTube, and online forums for health-related issues. The types of care received at a hospital or medical institution, as well as a specific doctor, nurse, or healthcare provider with whom they had a great or negative experience, were the types of content people were most likely to engage with or share on such networks.

4. Cost-Effective Paid Advertising or PPC Campaigns

Whenever it comes to medical or healthcare marketing, many medical offices struggle because they just do not have the time. There are patients to see and paperwork to do, and you’ve already worked more than 8 hours. So, how do you find time to blog and be active on social media? I got it. Medical marketing specialists are all too familiar with the challenges of time in internet marketing. That is why using paid advertising, commonly known as Pay-Per-Click (PPC). As a type of search engine marketing this could be beneficial. Paid ads on Google Adwords, LinkedIn Ads, and Facebook search engine marketing are a cost-effective and time-saving solution. This helps obtain more patients, referrals, and notoriety for your office.

As a result, one of the advantages of paid ads or PPC campaigns is the ability to restrict your budget by setting a maximum expenditure. Depending on your marketing plan, charges might be as low as $0.30 per click with Adwords or as much as $1 per day with Facebook.

As a result, an increasing number of doctors are turning to PPC. Because it is effective! According to an online infographic, Google processes over 1 billion search inquiries per day. Among those who made those requests,

  • 44 per cent of users looked up doctors
  • When browsing for health information, 81% of consumers click on a sponsored link.

As a result, if you’re searching for a quick and inexpensive solution to generate additional business, consider launching a PPC campaign.

5. Targeted Email Medical Marketing Campaigns

Phone calls and social media aren’t the only ways doctors connect with one another or with their patients. According to reports, 62 per cent of physicians and healthcare practitioners prefer email communication over direct mail and phone conversations. So, if you’re looking to increase referrals, we hope you’ve started an email healthcare marketing campaign. If you haven’t, you’re probably one of the 40% of healthcare organisations highlighted in the report that haven’t established an email marketing plan.

Remember to optimise your emails for mobile web devices so they are easily readable. Nobody wants to squint to read what you chose to write. Isn’t it terrible for your eyes? Our point is that people use mobile devices for a variety of purposes, including reading emails on the go.

6. Mobile Medical Marketing for Doctors and Practitioners

Mobile devices are not only useful for checking emails, but also for exploring information on the internet. More and more businesses are becoming mobile-savvy. This is to accommodate the dynamic movement of material utilisation and reaching their target market more effectively.

Mobile medical marketing, on the other hand, isn’t just for selling health products. According to a health report, 52 per cent of smartphone owners have used their phones to look up medical information. Obviously, not all of them are looking for specific solutions but rather for health information such as doctors and specialists in their area/network. You should go mobile if you want to improve product sales or medical referrals.

7. Video Medical Marketing

You don’t have to limit your medical marketing strategies to mobile devices. Online videos on networks such as YouTube are also incredibly effective. Isn’t that brilliant? Top organisations are taking medical marketing to the next level with catchy jingles, emotional and social awareness sequences, and other techniques. It make individuals more receptive to the embedded message.