There is an ocean of websites these days on the web. The more are being added as you are reading this! To stand out, you need to optimize your website. Speaking of which, we have 7 outrageous ideas for your website optimization.
These are simple steps that can increase your website traffic substantially. We all know increased traffic means more visitors that can potentially become paying customers. Our today’s article summarises findings from some leading SEO blogs, Neil Patel’s blog CrazyEgg and Brian Dean’s blog Backlinko.
Let’s dive right into it!
#1: First and foremost analyse your website
There is no one-size-fits-all solution when you talk about SEO. First, you will need to analyse your website. Google Analytics and Google Search Console are the starting point for you. These two free tools offered by Google to anyone and everyone out there looking to make a difference. Therefore, make very good use out of it. They are the best as the data is straight from Google.
There is a lot of information available in these two tools and once you learn all of it. You will understand what is good and what is not working well for your website. For starters, you must understand your traffic. Like, your visitors, where they come from, your bounce rate, etc. Next how many of them are taking your CTA. If the ratio of your visitors to your CTA takers is good. Then excellent! Otherwise, dig out the reason!
Other information to look out for can be the pages that are seeing more traffic than others. Reverse-engineer their success and implement it for other pages. The info is endless.
#2: Work on Keyword Research
When you start writing for your website, the first thing to do is keyword research and a lot of success with SEO can be attributed to good keyword research.
Here are two ways to consider before starting work on your keyword research project:
What you need to do is simple. Simply, type in a broad keyword and click lookup. You will find a variety of keywords. Gauge them on various measures. Like what your user will want to read when typing that keyword, is it a long-tail keyword, its volume, CPC, and competition, etc.
Hunt them on Reddit!
Reddit according to Brian is a Goldmine of untapped keywords. Simply search for your broad keyword like say a game like Fortnite. Now key in this term and click search. Now, look for those terms and topics that pop-up again and again. It means that people are talking about them, then they must be searching for them on Google as well. You may return with keywords like Fortnite hacks and many more!
#3: Write something long
Various studies have shown that long content of the range of 1800-1900 words outperforms the shorter 300 or 500-word content.
This technique is really easy to follow. But, keep in mind to give quality in-depth information on the topic and cover the topic entirely. This indicates to Google that you are giving good information.
Also, there are some more benefits to it. Like your page’s dwell time increases with long content and you can more naturally integrate LSI keywords in your content. We will discuss more of them in the next one.
#4: Work on On-page SEO
This is the easiest part for website optimization. On-page SEO although simple involves many ways you can do it and master it. Here is a complete guide on On-page SEO. But before that let’s see some techniques here itself:
Write catchy headlines
Optimize your headlines first. Use your target keyword in it and use it as early as possible. Also, a great technique to write catchy headlines is, to study Google Ads. Yes, Google Adwords Ads go through hundreds of split tests and thus terms used in them make them more clickable. Look for the words that appear repeatedly in those ads like Best, Review, etc. and add them to your headlines and meta.
Use LSI Keywords
LSI keywords are keywords that are highly correlated to your topic. They are not synonyms but still hold relevance to your topic. So, instead of using your main keyword too many times, you can safely use LSI keywords. Also, LSI Graph says that you must keep a ratio of 2:1. For example, a 1000 word article can have 3 times your actual keyword and 6 LSI keywords.
#5: Work on Off-page SEO
Off-page SEO is most worked out strategy for website optimization, where we start sweating. But, yes, it influences the rankings in a great way. Guest Blogging, influencer marketing, social media activity, and brand mentions, all work together to improve your site’s SEO.
But, yes, the biggest impact on SEO is made by backlinks. And though they are hard to get, it is always worth the effort. Google considers this as your site’s credibility if authority sites link to you.
A good strategy to gather links is:
Research through Flippa:
Flippa is like eBay for websites. So, search for your niche websites and open some of them. And voila! There you can find where these sites got their backlinks from. Some sites even mention how they got them! So, there you have a mine of backlinking opportunities ready to be attacked.
#6: Make your website mobile-friendly
Most of the traffic nowadays is coming from mobile devices. However, not all websites are upgraded for this challenge. So, it is important to have a responsive layout. An easy way around is to apply those themes of WordPress that are responsive so you do not have to put extra code in it.
Also, Google now considers the mobile-first index as a ranking factor. So, it is good to upgrade your website as soon as possible.
#7: Speed matters
What would you do if you click on a result and it is taking forever to load? You will click the back button! The same would happen to your website if your loading speed is not good. Google’s PageSpeed Insights lets you know the loading speed of your pages across all devices. And not only that, it tells you how you can fix your loading speed!
These 7 tips emphaisze that an actionable plan can work wonders for any website optimization. And guess what, it is not that hard. Also, we would like to say that random hit and trials wuld not work, but a plan of strategies in a sequenced manner is sure to make magic happen. Another thing we would like to mention is patience. Website optimization takes patience. Wonders do not happen overnight. But a planned persistent approach will surely take you to your goal.
So, guys, this was all about 7 outrageous ideas for your website optimisation. We hope you liked reading through and the article was informational. Thank you for your time.