Starting an online business from the ground up isn’t easy. Besides an idea, some tools, and reliable fiber internet service, it takes a lot of courage to enter a saturated market and still stand out. So if you’ve finally taken the bold step to start your own business and want to gain traffic on your website, you’ve come to the right place.
However, getting traffic to your page easier said than done. There are multiple factors to consider when your website goes live. Is the website easy to navigate? Is the design aesthetic and simple enough? Do you need to simplify the usability further? There is always room for improvement when it comes to UI.
But what if the problem lies with your content? Is the content you’re sharing lucrative enough? High-quality content is a must when it comes to building a good marketing campaign.
If you don’t know where to start with achieving a good amount of click-through rates, don’t worry! In this article, we’ve explained how you can use content to boost your website’s click-through rate! All you need is an approved list of an effective call to action buzz words and you’re good to go!
What Is Call to Action?
A Call to Action or CTA is defined as a string of words or phrases that redirect visitors to your website or to certain pages. The path they follow is called the conversion path. You can create a conversion path they can follow effectively. Call to Action buzz words holds a lot of potential in tweaking visitors on your web page.
Call to Action keywords are used to convince the website user to take an action such as signing up for the newsletter, registering for a webinar, sign up to view files, and more. CTA buzzwords should attract and fascinate the user. They should instantly grab the user’s attention. For instance ‘try now’ isn’t as convincing and exciting as ‘try now for free!’
What Your Call to Action Should Look Like?
The aesthetic and look of your Call to Action keyword has a direct impact on its performance. There’s no one size fits all rule when it comes to CTA buttons.
You need to make sure your CTA button grabs instant attention and stands out from the rest of the elements on the page. You can do so by changing the color, contrasting it from the background, and making the button size bigger. Color contrast and bigger size sets it apart from the rest and ensures it doesn’t blend in with the background of the page. This is one effective way of boosting CTRs through aesthetics!
Now without further ado, let’s take a look at the Call to Action types proven to work effectively in any format!
1. Try It For Free
The word ‘try’ relieves the user from the pressure to ‘buy’ and ‘order’. It makes them feel relaxed and free from the obligation of making a purchase. This CTA allows the visitor to experiment freely and then make a decision. Furthermore, who doesn’t like free trials and things? ‘Free’ in any form, attracts the user and makes it difficult to reject the offer since there’s no risk involved.
2. Log In With Google/Facebook
Nobody appreciates wasting their precious time by filling in repetitive information on long forms, especially to register for something. The onboarding process has become much easier thanks to Facebook and Google. Not only do these platforms reassure the visitors about the authenticity of the site, but they also allow users to sign up on the platform within a single tap.
The last thing you want is to lose a potential lead because of a lengthy signup form. Filling repetitive information can get irritating and cause the user to leave mid-way. Avoid this by adding an onboarding option through Facebook and Google.
3. Let’s Begin
This CTA is short and sweet. It’s clear and welcoming. Not only does it reassure the user about what’s happening next, but it also invites them to click on it to move forward. If you don’t have space or length to add text to your CTA button, this is the perfect one to go with instead!
4. Learn More About My [Product]
This is the perfect CTA to use when you want to create a conversion path. It’s at this point, the user is triggered to click to “Learn More” about what they’re interested in. The CTA that defines the conversion path should be crystal clear.
The best way to do so is by thinking from the potential buyer’s perspective. Once they learn about your product, you can set the details on the next page so those who are actually interested in learning more, can click on it to reach the next page.
5. Start Your Free Trial Now
‘Sign up for a free trial version’ and ‘start your free trial now’ are similar, except this CTA includes the word ‘now’, which pushes the user to believe they have limited time to make a decision quick and fast. This tempts the user to avail of the offer before it expires!
6. Buy Today Only
This CTA is used to induce a sense of urgency. The words ‘Today Only’ and ‘Buy’ in the same sentence urges the visitor to know more about the product, and purchase it before it runs out. One way to create a more effective conversion path would be by offering a discounted price. ‘Buy Today only at the lowest price!’ sounds irresistible.
7. Try Free for 60 days!
Free trials come in several forms. You can choose one that works best for your brand from a variety of options. Some people associate a time limit with free trials while others don’t. However, a time limit urges the visitor to take an action without fully committing to the product. This CTA works brilliantly if used in the right places!
Which Call To Actions To Avoid?
Avoid writing CTAs that are too strong or too weak. They cause trouble.
A weak call to action is vague, confusing, and leaves the user wondering what the next step is. It fails to trigger a reaction and doesn’t give them clear directions to follow, resulting in a low CTR.
A strong call to action on the other hand induces a strong urgency and causes the user to make a haphazard decision when they’re not prepared to. First-time visitors specifically, don’t like being pressured into anything. For instance, ‘Buy now’ isn’t exactly the ideal CTA to use if your user is visiting the page for the first time.
And there you have it – everything you needed to know about the traffic and conversion a smart Call to Action keyword can bring to your business.
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