What does keyword research mean?
Keyword research refers to analysing the word or combination of words to check its demand online. In simpler terms who, what and when are they searching on search engines like Google, Bing etc.
The data is an interesting fact that can give you specifics about your visitor to a website. For example: the report can narrow down the results to country, city, locale, gender, time, browser and much more.
The question then comes to mind would be what can you do with that sort of data? Here are a few examples of what some companies can do:
- they can send targeted emails including offers to engage customers
- they can engage with the visitors through third party services by presenting relevant ads
- newsletters, flyers by snail mail
What is user intent?
All the companies try advertising on search engines and including search engines try to find user intent. If I was to put layman terms:
- what a visitor on the search engine is looking for
- has he/she been able to find what he/she was looking for
- were the displayed results relevant to that visitor
- how long it took for one particular visitor to find a specific information
- how long did the visitor spend on a particular page
What is long tail keyword?
Let’s take a look into the type of keywords a visitor would come across typing in a search engine:
Type a) Broad keyword: An example of that would be the user goes to search engine Google and type in word “shoes”. In this instance the search engine would look for the most relevant results based on the locality. The key criteria is user based on their IP address or location. The algorithms used by search engine are quite advanced. They tend to bring the most relevant results most of the times. However as the search term is quite broad the search engine may show the results relevant to all age ranges.
Type b) Specific keywords: Let’s follow the same example from type a) and change that to specific keyword “Cheap mens shoes”. What will happen now is quite interesting because the search engine will narrow down the results. It not only looks for just mens shoes but also sort them by price range. This will help the user to navigate to the website that has the closets intended price for visitor.
Type c) Long tail keywords: An example would be “Cheap mens shoes in Sydney CBD”. Now we are telling the search engine to look for very specific set of data and nothing else. This could mean that the visitor lives in Sydney city area. The visitor prefers not to go else where to buy a pair of shoes. Also this tells us that the user is a male. He is possibly not looking to spend too much money on shoes. The search engines then identify the best suited result for that particular visitor.
Why should you do it?
It is extremely important to provide most specific and relevant information each time. This can turn a visitor into a customer. Here’s a scenario for you. Think about it for a sec if you were the visitor walked into a shoe shop. You had asked to buy a new pair of shoes. How would you find the experience if shopkeeper showed you the most expensive pair. Even though you told the person that your intent is to spend around $100.
Even worse if he showed you a pair of shoes for your girlfriend or partner. You had specifically asked for a pair for yourself. The same situation is online that the search engines want to direct you to the right retailer.
How can you find profitable keywords?
Before we can talk about how to find profitable keywords lets take a look into what makes a keyword profitable. We have discussed so far that a keyword is entered in search engine. A process is then initiated to identify the intent of visitor. To be profitable you don’t need to look for most searched keywords rather look for most profitable keywords. Hang on but that does not make sense!
If your keyword serves the purpose to turn that visitor into a customer then its profitable. That keywords may not be a frequent search item online however it helped you sell your product.
We all know what sells most is what matters. You could be selling 10 products and make profit margin on those sales by 50% or more. Your competitors could be selling more quantity and making less profit. In turn you could be paying less to advertise your particular keyword. To drive sales to your online store and your competitor could be paying more to drive more quantity.
What are least used keywords?
Least used keywords often have less volume of searches in search engines. It does not mean that least used keywords are not profitable. However a well considered strategy must be implemented to work with least used keyword. One of the examples can be use a lot least used keyword to make up the traffic. As we all know each visitor adds to your traffic can become a potential customer for very long time.
Check your website top 10 keywords for free.
It does not need to be hard as climbing a mountain or leaning new course. All you need to do is enter you website below to perform self assessment.
Alternatively you can contact us and we can analyse the keywords for you.
Which tools are better for keyword research?
After researching a lot of online free and paid tools we have piles up a list of tools. Each of these tools can make a huge difference for your online business. We chose these specific tools based on their comprehensive set of data they produce. Some were better in terms of visual and the others were betters in creating in depth reports.
Finally, lets take a look into the available resources and tools. These can help ease the pain of analysing the data for us significantly.
Here is the list of our top 5 tools for keyword research
I trust Semrush and have been using for the past 2 years now. It has in depth analysis tools in built compare to its competitors. Free version offers 10 results per query and you are allowed 10 queries per 24 hrs.
An example would be as in the screenshot below.
Similar to Semrush tool Ahrf has its own perks and makes keyword research seemless. Some might choose Ahref over Semrush and other, However when it comes to quality and reporting i trust no other tools. Ahref offers 7 days paid trial at nominal cost for as much as buying a cup of coffee.
I have included the screenshot to give you a quick idea what it looks like.
#3 Google Keyword Planner
Google keyword planner is one of the best, free and most importantly a tool by Google itself. Therefore, you can only imagine the depth of keyword research insights it has to offer, if put to good use.
Neil Patel has grown significantly in last 10 years in the world of digital marketing. The tool Ubersuggest shows the true reflection of Neil’s hard work. Though it is work in progress, yet it offers fair few details similar to tools listed above.
Below screenshot is taken directly from the tool itself whilst in action.
#5 Answer The Public
This website uses a different dynamic all together. Unlike Semrush, Ahref, Ubersuggest the layout and results are quite obvious. AnswerThePublic uses a different and unique way of connecting the dots.
AnswerThePublic listens into autocomplete data from search engines like Google then quickly cranks out every useful phrase and question people are asking around your keyword.
It’s a goldmine of consumer insight you can use to create fresh, ultra-useful content, products and services. The kind your customers really want.AnswerThePublic
KW finder tool does offer a free trial for 10 days. However it is not a free tool. You will be looking to pay a minimum of $29.90 US per month to gain some insight. It is cheaper in premium compare to Semrush, Ahref and some other tools mentioned in this article.
You might be thinking why Moz is not listed in our top 5 tools. Here is the reason why; We wanted it to be the highlight of all tools we mentioned here. Moz offers a unique approach to some unique data through it complex algorithms. Gladly, we don’t see those algorithms and nor we need to worry about it.
An amazing family of SEO solutions for every need.
We build best-in-class SEO software for every situation, from our all-in-one SEO platform to tools for local SEO, enterprise SERP analytics, and a powerful API.Moz
Conclusion: We have discussed a few handful tools only in this article. The reason we chose these tools because we have tested them to their paces. After the test we were able to determine that these do deliver results compare to other tools out there.
We are not implying in any way that their performance will be the same for you. It does require a lot of comprehensive testing with the specialist in the SEO field to determine what works best.
Feel free to choose your best tool or let us know if you know of any other tools that has helped you tremendously. Your feedback and comments are always welcomed. Be sincere and generous with your choice of words.
Disclaimer: This post includes affiliates links. We may receive commission from the provider if you choose you use any of the given services.
I had indulged myself in writing content for blogs and have been doing so for the past 2 years now. My interests are digital marketing, analysis, eCommerce and social media marketing. I’m an SEO consultant & content writer @ Koaas