Hey Guys, I will be discussing with you today on how to identify a focus keyword with in search results, from a given search term.
Our today’s search topic is Men’s Shoes and out of the millions of search results Google showed us today we will be focusing on the first 3 organic results. The reason we are looking into first 3 results because as the visitor moves on to 3,4,5,6 and so forth results, they start to lose interest.
The results are based on locality Australia where I am located.
[video_lightbox_youtube video_id=”iJouBX76ptk” width=”640″ height=”480″ anchor=”https://koaas.com/wp-content/uploads/2020/04/Focus-Keyword-Mens-Shoes.jpg” alt=”Focus Keyword Mens Shoes”]
For today we are going to focus on the impact of keywords based on organic results and how to identify them.
Each page on Google shows 10 organic results including first page. The first page results are generally considered to be the dominant or money makers.
Without further due let’s take a look at out first result. The title and description includes focus keyword mens footwear that is similar to your search term mens shoes. Another thing you can see that URL also refers to shopping for mens. Furthermore, you will notice here is that the advertiser has used the locality Australia in the title. This will tell the visitor that the store is located in Australia or the item is available in that locality. Lastly, we can tell that this advertisement is by a brand Platypus that offers mens shoes.
The next example we are going to look at has similar title with focus keyword mens shoes, locality Australia, brand name The Iconic in the title as well as in the URL suggests and description includes search term mens shoes.
Our last example for today’s tutorial also has similar title that includes mens shoes in the title and description. The locality and brand name in the title and URL.
It means in all examples Google displayed the results relevant to mens shoes. Neither of those examples had shoes for women, children or elderly.
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I have recently indulged myself into writing content for blogs and have been doing so for the past 12 months now. My interests are digital marketing, analysis, eCommerce and social media marketing. I’m a SEO consultant & content writer @ Koaas