The speed at which your law firm website loads the page is critical to providing a good environment for the user. Also, the loading speed of the website is used in the Google score, which is important when the traffic is increasing.
If the page fails to load entirely within a few seconds, the visitor will become irritated, switch to the next tab, and perhaps most likely not returns. When developing client websites, the aim is to load the website in less than two seconds.
You also avoid advising guests that they have not had a successful experience on your website and could consider another option. A sluggish website would not only lose the existing tourist, but also potential future tourists, which would result in poorer conversion rates.
At fast firms, our mission is to ensure that your website is designed for speed so that you can draw clients and bring them returning to your pages, as well as boost overall search ranking performance.
Importance of website loading time
Today, consumers have no self-control for websites with slow load times or lack of performance.
Around half of the users expect the web to load in 2 seconds fewer. If it’s not loaded within 3 seconds, the users appear to leave the site.
An perhaps more troubling figure is that 64 per cent of shoppers who are unhappy with online store performance and loading time will bring their company elsewhere.
This ensures that not only do you miss your existing users and lower retention rates, but you face the risk that your website may miss traffic from those clients who may have forwarded your site to anyone else.
The seconds make a significant difference in this day. You should no longer cause your site to get bogged down by un-optimized photos and files. Your customers want your web pages to load easily, and they didn’t stick around if they don’t.
Beyond rankings, maximising the website load time is a perfect way to help consumers get where they’re headed faster-and happy shoppers can be more quickly converted to purchases. Users who are annoyed by a slow-loading platform are likely to visit the shop once, end up leaving and never return.
How to speed up the web page loading time
Below are the tips you can use to speed up your website loading time.
Decrease the size of images
Adding big images to your site will significantly slow down your loading time. Even if the picture on the web may be small, if the source image is super huge, the server would always have to name that big image. This makes the website sluggish.
Compressing the resized files would also make them load quicker. One of the simplest and fastest ways to re-size a big image is to use one of the many free websites that will help you to re-size and compact the file.
These websites can transform your image without sacrificing accuracy. We strongly recommend processing your photographs before you put them on your blog. It’s an extra step, but the websites will be loaded much quicker.
Decreasing server response time
Server response time is the duration of the period it requires for a server to respond to a browser request. This can impact several variables, including routing, storage, and application. We should examine the site to evaluate the source of the problem and address the issue so that the server response time is less than 200ms.
Plugins are amazing and there appears to be a plugin any time you need your website to do something. We advise you to install and use only the most important plugins. If your website has so many Word Press plugins, it could slow it down, and it could also pose a danger to protection.
Other problems, such as the site crashing regularly, can emerge when there is an excess of plugins operating at once. Choose the most efficient and important ones and discard the rest of them.
Caching and Using (CDN) Content Delivery Network
Another aspect you should do is use the caching and the CDN. A CDN may hold a cached version of the website, enabling visitors from around the world to easily access your web. In other terms, a visitor from Europe may be able to reach the U.S.-based site from a cached website, closer to them. Made sure both are fully set up.
Website Hosting Provider
Your hosting is an internet storage location for your website.
The web host company and the kit you chose would have a huge impact on the pace of your website. If you’re looking for a professional, easy website for your law firm, it’s important to make a wise choice of hosting.
So what makes some of the web hosting plans better than the others?
How are you going to pick which one would be perfect for your website?
When you’re searching for a good web host, look for products that provide a good hard drive that enhances the loading process.
Consider also Webhost bundles that provide a VPS or a dedicated server contract. This will spare you the hassle of sharing information with other websites.
Your lawyer’s site needs to launch as soon as possible so that you can continue to improve the score, attract more visitors, and potentially new customers.
If you’re comfortable with the back-end production of your website, you’re still one step ahead of the competition. Lawyers also feel that there is no time to spend on tweaking their website after taking on cases all day. If this is the case, try hiring an accomplished specialist to perform these things for you.
Dan Toombs is the Founder and Director at Fast Firms, Australia’s leading law firm marketing company. With a team of able and experienced staff members, Fast Firms is proudly resolving the ubiquitous problem that so many legal practices faced in terms of marketing strategies.