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The Importance of Brands Design and why you should never take it lightly

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brand design

What is it that makes a product identifiable, motivates the customers to choose a specific product and spend their hard-earned money. Some customers will not and won’t go for any substitutes, why? These are a few questions that have puzzled marketers for decades now.

The state of the modern world and the unpredictable nature of its economics have this tendency to confuse even the most experienced. Sometimes it is the price that can motivate a buyer to make the purchase, other times it can be the quality, there are many factors that may influence our buying decisions and we all know how difficult it is to retain a customer.

This Is where branding comes in. For decades now, organizations and marketers have used many branding techniques to beat the competition and generate loyalty. However, not all have been successful and many have perished trying their luck. Today, a dedicated brands design company not only helps in creating a brand identity, it also helps you bear fruitful results through strategic planning and consistency.  

Closely related to marketing 

Branding is a marketing practice where an organization creates a symbol, logo, name, or even a design to represent itself or one of its products that can later be identifiable by the consumer. Conventional branding techniques only involved logos and the combination of the font, colour scheme, and imagery it possessed. However, as we progressed there was a general realization that these conventional methods only had a limit to them and that there was still plenty much left to do.

Brand Design - Square

There are many mediums now that need to be focused on in order to market a product or a service and among those mediums, there are sub mediums, and interestingly they are all connected. These include the traditional means of TV and radio and print which are still relevant. Then came the internet and with it a digital revolution, today almost all of our work is carried out on our electronic devices over the internet, from sending a simple e-mail to buying goods online everything happens on the internet. Social media also saw a huge rise in popularity over the years, there are many platforms now that cater to a different audience. Connectivity has never been easier.

Brand Design - Bottle

Role of internet

The Internet plays a very big part in the consumer’s transactional process as well. In fact, there are times where the whole process of the purchase is carried over the internet. This includes everything from the initial research, detailed analyses of the different options available to the placement of the final order There are so many mediums now that it gets difficult to track all of them and if a proper brands design strategy is not in place everything will come off as confusing and the outcome will be dismal as well. A proper brands design strategy can set the bases for future success like no other. In this article, we will tell you about the benefits that you could enjoy by implementing a brands design strategy if you have not already.

The following are the benefits that you can achieve by implementing a proper brands design strategy:

Value

A product or service is demanded more when it has a positive image in the minds of the customers. Branding helps you achieve that. Remember that all aspects of a particular product or a service should be taken into consideration while designing a branding strategy. Everything and all of their elements should come out as consistent on all platforms. As the consumer comes across your brand any irregularity will be immediately noticed causing a bad impression. However, if consistency is achieved it can do wonders to the desired impact the business is looking for. Having a consistent brand design gives out the impression that you are an established and trustworthy organization. This impacts the overall value of the brand and consequently the organization that it belongs to.  

Consistency

With so many avenues now, achieving a sense of consistency is one of the most fundamental rules in branding and that can only be achieved through a well-thought-off brands design strategy. A coherent strategy depicts consistency in the minds of the consumers. As they come across the same content on different platforms, this enhances the memorability factor and the trust factor of the brand as well.

Image Credits: bpando

Easily recognizable

Branding essentially refers to anything that can represent a particular product or service. It is also one of the most important tools to make a product or a service stand out and easily differentiated from the rest of the competition. A well thought off brands design strategy will definitely help you make a separate place for yourself in this densely competitive market. Using unique logos, colour combinations, typography, and packaging, if done the right way can play a huge role in creating a separate identity. This makes attracting new customers and retaining old ones very easy.

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