SEO is key component for ranking your website on search engines. Simply put, the action taken outside your website is called off-page SEO.
Optimising your site for off-page SEO includes endorsing and connecting to other trustworthy people, places and websites. This will help with your website and brand being credible for search engines like Google and for visitors.
The process will demonstrate to the visitors and search engine that you are offering quality content. We know by now quality content means more visitors, traffic and business growth.
Types of SEO
We all know when it comes to SEO or link building, backlinks are the heart and soul to rank better in search results. Of course, quality of your content matters because that is what helps with visitor engagement.
There are two common types that are well known amongst SEO’s as following:
- White Hat SEO
- Black Hat SEO
The above two terms are not referring to putting on different colour hats to get your job done. Instead it focuses on particular set of techniques that optimization experts would use!
Let’s understand what is White Hat SEO…
White Hat SEO
As the name suggests it is legitimate way of acquiring backlinks from authority sites. This method is loved by search engines in particular Google. Simply, because an expert would follow the webmaster guidelines outlined by Google. It is known to be time consuming and rather slow process. However, the end results are astonishing.
The expert would reach out to authority blogs and offer to provide quality content in exchange for link back to authors site. You may find yourself stuck if you are beginner or have not had any prior experience.
Lucky for your, we have got tons of resources about link building on Koaas as well on YouTube to get you started.
Black Hat SEO
This method is quite contrary to White Hat SEO described above. SEO’s would generally use quick methods to gain quantity backlinks. These may include:
- web 2.0
- profile links
- classified sites
- social book marking
and so on..
Does this work?
Surprisingly yes, however the effect lasts for short period of time. Then you would see a sudden drop in search engine ranking. It’s not really worth the effort and time because you could end up getting penalized from Google in this instance. A penalty from search engine usually refers to significant drop in search visibility and being blacklisted in rare cases.
It comes down to you, whether you are in for long term business or short term.
There are some digital marketing agencies around the world that are willing to take the hassle away from you. However, choosing the right agency matters as it would not only save you time but money as well.
For example: If you are from Pakistan and looking for agency you could try to search on Google SEO services in Lahore.
Why off-page SEO is important?
The search engine constantly update their algorithms to prevent spammy content. Google uses complex algorithms that puts user at first and foremost. In such environment quality and relevancy is all that matters for search engines.
There are 3 pillars to effective off-page SEO – trustworthiness, relevancy and authority. Hence, off-page SEO plays a vital part for improving your website’s rank in search results.
According to one study, search engine ranking factor shows that off-page SEO carries 50% values, when it comes to ranking.
Links and off-page SEO
Link building sometimes also referred as backlinks, is one of the most important aspects for off-page SEO. Search engines rely heavily on the indication by other websites and sources to rank your website.
The higher the number of quality links will generally mean your website will rank better.
There are three types of links:
Naturally acquired links: It does not require for you to take any action.
For example:A person writing an article about men’s shoes linking to a page selling shoes.
Manually achieved links: This practice requires a lot of work, as you would need to deliberately ask the other website owner and influencers to link to your website.
For Example: Guest posting, Email outreach, Finding the social influencers in your niche
Hand made links: You have to create this links yourself with lots of time and effort. Therefore, has almost no value with regards to authority. Search engines do not necessarily like these and can impact your ranking negatively.
For Example: Commenting on websites, posting links on directories, forums and blog signatures, profile links
At the end of the day, what matters most that the websites with great authority will help improve your ranking.
A few things to remember:
- Check the website’s popularity
- Relevancy to your niche
- Authority of the website you are linking
- Check if others have linked to the site
- Check for social shares
Indirect SEO without links
The primary goal of off-page SEO is to earn links naturally.
Off-page SEO is – any activity that happens outside your website and helps with the search engine ranking.
A few examples may include:
- Marketing on social platform i.e. Facebook
- Brand mentions (paid or unpaid with links)
- Email outreach
- Guest Posting
- Marketing through an influencer in your niche
The examples above can help generate brand awareness or even bring quality visitors to your website, if done correctly.
The idea is to improve your website’s content and link to authoritative websites. As the trust, authority and brand aware gets stronger, you will start to see positive results.
Don’t forget to share this article! Tell us in a few words, if off-page SEO make better sense for you now?