Running a WordPress blog can be a great way to get your business up and running quickly. However, it can also leave you at the mercy of search engines. Not getting found means not getting traffic, which ultimately means no conversions. The good news is that there are several ways to optimize your site so that you’re in control.
Here are 10 ways to do just that some are simple, some require more time and effort. All with the same goal in mind: drive more traffic from search engines.
#1 Choose your domain name wisely
Websites are a powerful way to connect with people. A domain name is an important part of your brand and identity. It is basically the address of a website, so it has to be memorable, easy to spell, and unique. A domain name should also be descriptive and make it clear what the purpose of the website is.
To choose a domain name for your website, you need to know:
- which services your company offers
- what the website’s purpose will be
First, you need to research services your company offers and determine what they’ll be called in the website.
Second, you need to find a reliable and well-known domain name registrar, like a2hosting. If you have one, choose the “.com” extension. Choosing a website name will make it easier to find and navigate websites, as well as engage with potential customers.
Lastly, you should make sure that your domain name is registered in multiple countries. Some of the top level domain extensions (gTLDs) includes .inc, .tv, .watch, .alphabet and .market. All of these gTLDs allow you to apply your brand name (or company name) globally.
Different types of TLD’s
In today’s competitive, always-on-top-of-mind search environment, the importance of a good domain is hard to overstate.
For example, just typing “answers” into Google search will bring up many results. Google’s search engine, displays many websites and search queries that end with answers. That’s what brings us to our next point.
Factor to consider for domain name
To discuss how to choose the ideal domain name for your WordPress blog, we’ll first need to discuss what input factors you can consider when you decide on a domain name. You don’t need to buy a domain name for your WordPress blog right away. Most WordPress blog owners go with one that’s already registered.
However, you should consider whether you want a long-term lease. If you’re more interested in registering a new domain name now with one goal in mind: to drive traffic to your website from search engines.
#2 Add a site map and social media buttons
Adding a site map will help visitors navigate your website. A site map will help people discover all the pages you have on your website and will allow them to jump around your site. Adding a sitemap to your website is a great way to increase your organic search rankings. The sitemap is a handy tool for webmasters to add to their websites so that search engines know where to direct visitors. When used creatively, a sitemap can provide search engines with an extensive amount of information on your website, such as a detailed description of your logo or marketing material.
See examples below:
Adding more descriptive text will help explain what the website is all about. Generic website content with no information attached to it generally gets worse SERPs than creating rich and informative website content.
Some of the best ways to improve your site is to add relevant content. This kind of content can include a job posting, a FAQ, or other information for your target audience. Experiments show the best way to get traffic to your site, yet, is through the use of emails. Turn emails into lead magnets by adding all the information they want in the lead section of their email newsletter.
With this practice, you have one stunning benefit:
If your website receives a strong recommendation from the recipient of the email, the email gets opened and the subject line gets read and the recipient is drawn to your website.
You can use all the same techniques of using a site map to improve the ease of Search Engine Visiting and to increase your Traffic and Conversions. Making sure the right content is in the right places on your site to provide the right information at the right time will go a long way and is a good place to start.
A lot of people get bogged down in technical SEO jargon and miss the point.
#3 Use SEO-friendly URLs to boost your search ranking
When you create a blog post, you can use a URL that includes your keyword, which is a great way to boost your search ranking. For example, if you’re writing a blog post about the best new iPhone case, you could use a URL that includes your keyword, like this:
https://www.example.com/best-iphone-case. Yours will look something like this: https://example.com/?q=best+iphone+case
You can use regular expressions to help focus your SEO efforts. For example, if you want to drive traffic to your blog, you can use this exact URL and instead will get the search result shown in the following format: https://howtoredgitalpha.com/best+iphone+case.
Google will only show one result per URL. So, if you use a constant term then search engines may not find it relevant. When searching for example iPhone case, if you use something like iPhone, it will not show up in the first page of results even if you use the exact same URL. Here’s how you can make this better:
You can also use sub-domain episodes. For example, if you wanted to search for how to make optimal use of your iPhone then you could submit the URL example.com/howtoredgitalpha instead, and Google will show seven results instead of only one.
Are ads important or annoying
Your WordPress blog shouldn’t contain ads. Ads can cause a disruption on your website, though they’re not necessarily a terrible idea. For instance, if you’re selling a product, putting ads on your site could encourage people to check out your site before they buy a product you bring to them.
Asking your friends for social media followers would be a great, free way to ask people to like, share, and follow you. But when it comes to SEO and getting found, social media isn’t that great. There are some ways you can promote your content better with social media, but if you want people to actually come to your content, it needs to deliver more than a like.
You can find influencers by either searching the names of influencers or looking at who tweets about your industry.
#4 Use keywords in your post headlines and descriptions (but don’t overdo it)
When writing a post, make sure you use the right keywords in your headline and in the description. The title and the description are the first things that people will see, so use this to your advantage.
Who is going to create all of these fantastic articles on your website? You guessed it. Your website visitors are the most important searchers when it comes to getting traffic. Use the right keywords and give your visitors the information that they are looking for, like your company or products. Driven by the right keywords, visitors will land on and check your page within seconds of clicking.
Choose the right keywords
If you have the SEO software installed on your computer, use it. Google is a formidable opponent, especially if you have content on a related topic. The good news is that you probably already know more than you need to. Use the tools that you have to know what phrases are being used and rank your site for the right keywords.
Type in your topic, and read through the results. Most of the time, the first or second page of search results are the ones with a lot of traffic. The goal of your post is to appear at the top of these results. Ads can help your search rank on the first page, but they won’t necessarily get better traffic.
Relevancy is the key
Find the most relevant and helpful keywords on the page, and spend time testing them. Your first version of a post might not rank on first page based on these initial keywords, but you will get better with time. You’ll get your posts ranked on their own over time. But will your articles make it onto the first page of results?
If you have more than one keyword, check the most relevant first. This is what Google calls anchor text; it’s the part of the page where the search engine will recognize your content best.
#5 Make sure your content is fresh and updated regularly
To make sure your content is fresh and relevant, update it often. When you first start a blog, you’ll want to write a lot of posts so that you don’t run out of things to say. As you go on, however, you’ll want to make sure you update your blog regularly.Keep it short, snappy, and quickly address important questions or concerns you might have about topics like technology, nutrition, and so on.
Take a good look at your post and page titles
Since search engines often look at the way someone uses a website — which might include the titles or keywords used in the URL — make sure you insert those as appropriate into your headlines. This makes sure your content is seen first by Google, and it’ll also make sure you get more clicks back to the main site.
For starters, you can add words to your websites’ URLs to make them easier to find — just be sure to do so before you publish your content. You can do a full domain name search for your business using Google — if the results don’t come up, do some keyword research to see if it can be fixed.
Index images for better results
Another way to make sure your content is found is by using Google Images to index your images, which will allow more accurate search results. This also allows you to show up in separate search results pages, known as “bargains,” for things like e-learning, when an image is paired with a high-quality title.
Finally, you can embed social media content in your own website to make it easy to share. All you need to do is move the social media post to the top of your page so that readers can easily share it.
Search engines use a variety of methods to determine relevance, including looking at the links and text surrounded by websites and webpages.
I have recently indulged myself into writing content for blogs and have been doing so for the past 12 months now. My interests are digital marketing, analysis, eCommerce and social media marketing. I’m a SEO consultant & content writer @ Koaas