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Reciprocal Links Are Integral Approach To Link Building

  • Jatin 
Reciprocal Links

Reciprocal links are a great way to boost your Google page rank and your search engine ranking. What are they? Reciprocal links are two webpages that connect to each other. They usually show up as two hyperlinks on the same page, but they can also take the form of banner ads.

Have you heard of reciprocal linking? This technique is a joint venture between you and another website owner to exchange links on each other’s sites. The benefits are two-fold: your site will get traffic, and so will the other website’s site.

It can be tough to find links to your competitors, but you should include them on your website if they have a high page rank – or even if they don’t. Including a link to your competitor can actually help your website rank better, thanks to the power of “link juice.”

Competitor Link Analysis

Well, this is a pretty easy one. Google is a great resource for finding your competitors and their links. For example, type in “keywords” and find the site that is number one on the search results page. You will likely find some excellent link partners on their links page, which you can use to your advantage.

There is a wrong way and a right way to link to other sites. The wrong way is linking to an un-related site which will not help you on Google. The right way is to place links where they are relevant to the target site.

Find relevant link partners

Looking for link partners? Consider this: the best way to find reciprocal link partnerships is to use search engines. Search for the website’s top 10 or 20 ranking in Google and Yahoo and research their link partners.

Link partners should have quality content, articles, reports, e-books, anything original. Look for partners that stay within their niche. You want partners with a website or business that offers quality and not everything under the sun.

Linking to your site won’t get you anywhere if the other site doesn’t have quality content or too much traffic. This is why it’s important to research a potential link partner before linking to their site. There are many tools available, like Google and Alexa. To get an objective idea of how high in page rank the potential link partner is, use the Google toolbar for more information.

When you check out a potential link partner, Alexa will show you how many visitors they receive on a monthly basis. If they’re in your niche and ranked under 50,000, it’s a good potential link to explore.

Reach out to potential link partner

Now you know what to do if you want to partner up with other websites. Most sites offer a page where you can offer to add your links, and you just fill out a short form. You include your website’s URL, its description, and your contact email, and submit it to the webmaster for consideration.

Once you find the email address of a website’s administrator, you can simply send them your URL. When they receive your email, they will typically email you back within a day or two to say that your link has been added. After a week if you still haven’t heard anything back, feel free to send a friendly reminder.

It’s time to cut them loose, if you still don’t get a response after follow up. If they can’t be bothered to let you know that your link was approved or not, you really don’t need them as a partner.

Final Thoughts

Link partners can be found using search engines. Sites of high-quality content should be searched for and reviewed to see if they are a good fit. When you find a site, fill out the form to start building your network. Remember that while it’s important to build your presence on the web, it’s not necessarily about quantity. Quality is most important, so you should review and research sites before contacting them.

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