This blog post contains six SEO-friendly content strategies for ranking enhancement. So here are 6 strategies that can be used to overcome the competitors in google search results
1) Old Content Update
Fresh content is granted priority by search engines. Freshness is the most highly valued content ranking component. Revising old articles for better, most helpful and authoritative data will significantly increase rankings and traffic.
Indeed, when HubSpot priorities old content update (optimize several posts per week), the average organic search view increases by 106% per article.
This is how to self-execute this strategy:
Classify blog posts with the potential for keywords that have large search volume to rank higher.
To enhance precision and thoroughness, update or rewrite the post.
Achieve good performance for on-page SEO and optimize for conversion with appropriate in-line and end-of-post CTAs.
Publish the modified post, making sure to update the date of publication so that the content is re-crawled and re-indexed by search engines.
2) Optimize Content to Get Featured Snippets from Google
The Google Featured Snippet is a fairly new search engine functionality. This SERP feature attempts to instantly answer a user’s query. In a way that improves your chances of receiving this feature, you can optimize your content. This is how it should be done:
To determine if a featured snippet exists for the phrase you’re targeting, use SEMrush or another SERP data analysis. Just 12.3% of requests get one.
Identify how you organize the featured snippet. Is it a table, list, or a paragraph?
Under one of your blog post subheadings, ask the query that the snippet briefly answers.
Immediately following the subheading, answer the query. Write a descriptive answer in the featured snippet that’s superior to the current one. Please make sure that the same structure as the existing snippet is used.
Some suggestions to gain the featured snippet
To enhance your chance of winning the featured snippet, there are some other strategies you can use:
Optimize your content with a snippets answer; 99.58% of the snippets are from pages already on page one in google.
In your answers, use facts and figures.
Throughout your content, answer numerous questions “People often ask”. Ahrefs has found that long-tail keywords such as those found within that page of the SERP cause some featured snippets.
3) Apply the method Skyscraper
The technique of Skyscraper is the method of finding content that you’d like to outrank and making something bigger. Which is both a content writing and link-building technique, but we will concentrate on how to implement it in terms of writing for the purpose of this blog post.
Once the piece of content that you want to outrank is found, you should:
Think about how this page has been given priority by Google in its rankings. Chances are, the content ranking is detailed, goes in-depth, and provides the reader with high value. Understand why and how the content works well in order to move the content towards the next stage.
Creating something greater than the article in the ranking. This can be done by adding length, depth, freshness and user experience.
About the changes you make, be strategic and deliberate. Anything you make should add value first and foremost. Ahrefs advises the writers that “the addition of 25 mediocre tips to a list of 25 successful tips is really not an enhancement. Sure, maybe your new edition is longer, but you don’t add any real value.
This Skyscraper process produces results when implemented correctly. Brian Dean of Backlinko was able to use the process to double organic traffic in 14 days.
4) Prioritise inbound and outbound
Links mean a lot about the meaning, popularity, and consistency of your content to search engines and users. When your blog posts and pillar pages connect to outbound sources, make sure they are trusted, quality websites. When looking for backlinks, you write about target websites which are authorities.
Note that one of the most highly weighted Google ranking variables is backlinks to your content, dictating 20.94 per cent of what ranks and what doesn’t. High-quality links can push up rankings and traffic, just as the ability to rank can be harmed by low-quality and spam links.
5) Be mindful of the site layout and best practices in technical SEO
While optimizing the layout of the web and improving technical SEO is not inherently part of the work of a content writer, it is important to be aware of how these parameters will influence the ability of the content to rank.
How your site is designed, page load speed, security and crawlability all directly affect the ability of a search engine to quickly and accurately index and rank your content. For instance, search engines have begun prioritizing sites that use a topic cluster-driven site structure over the past few years, a structure that connects blog posts targeting long-tail keywords to broad resources or pillar pages targeting shorter-tail, high-volume seed keywords.
If you do have poor site layout and technical SEO errors, it is virtually impossible to rank your content, regardless matter how well-written it is. If you have a hard time seeing the effects of your well-written content from organic traffic, collaborate with a developer or technical SEO specialist to track the health of the site and tackle errors that can have the greatest effect on crawlability.
6) Improve User Signals with On-Page Practices
Google has begun to integrate User Interface Signals into its search algorithms over the past few years. In your content, the way you use HTML tags may have an indirect effect on such types of signals.
To understand what the content is all about, content creators have to recognize the importance of using the relevant keywords and LSI keywords in the title, headings, meta description, and first 100 words of a piece of content, since HTML tags are one of the first things search engines crawl. In these HTML tags, putting keywords will boost user experience, dwell time, bounce rate, and click-through rate. High output has been shown to correlate with greater search engine rankings in these fields.