Hey, here we are with a post on ten things you most likely didn’t know about organic traffic. If you have a website, undoubtedly your main concern is to drive more and more of organic traffic to it. But, here we will be sharing certain stats and information that will not only give you an insight into the subject but will help you increase your traffic. And they might even surprise you.
But, first, what is organic traffic?
In short and simple words, the traffic that you get on your website when somebody finds your page as a result from a search engine and clicks on it to arrive at your site. So, the traffic generated from a search query leading to your website excluding paid ads is your organic traffic.
Since now we know what organic traffic is. Let’s have a look at some lesser known facts about organic traffic.
#1: The duplicate content of your site is not getting you penalised!
According to what Google says,
“The Lowest rating is appropriate if all or almost all of the MC (main content) on the page is copied with little or no time, effort, expertise, manual curation, or added value for users. Such pages should be rated Lowest, even if the page assigns credit for the content to another source.”Source: Google
Now, you see? It is the copied content they are penalising and not the duplicate content. Obviously unique content is added value, so your focus should remain on providing quality content.
#2: You can increase your organic traffic without writing a new post!
Yes, that’s possible. A lot of our content becomes out of date simply due to passing time or due to new developments. And in such cases, you can just update this old post and republish it. And surprisingly, it can result in an approximately 106% increase in organic traffic. Add more content, more images, make it more SEO-optimized, update the content, lastly, you can add more relevant content. Finally, republish this post.
Not only, it takes a fraction of effort but it also gives great results.
#3: Backlinks are not even a ranking factor for some search engines!
Backlinks are huge stuffs for Google. But the Russian search engine Yandex does not take links into account. Because, spammy keywords rank in the SERPs in Yandex and even Google in Russia. Although, Google has also, considered this, and run certain experiments. But, as of now, backlinks remain a major ranking signal.
#4: More than 67% of organic traffic is swept away by the first five organic results!
According to a study, 67.60% of the organic traffic goes to the first five organic results, while only 3.73% to the results from 6-10. While more than 30% of the traffic goes to the result in the first position itself. So, here is why your organic results rankings matter. Not much of the percentage is taken by paid ads. So, running an ad campaign is good, but nothing is beating the organic rankings and that too the handful top ones!
#5: Can you guess the number of searches per day on Google?
So, what is your guess? Is it in millions or billions? Well, the actual number of organic searches on Google every day, according to Internet Live Stats is over 7 Billion! Yes, really!
They go further by saying that there are 81,665 searches every second. Isn’t this a crazy figure? And the number of searches is increasing with every passing day.
#6: Amongst all traffic sources, what percent of traffic comes from organic search?
A staggering 51%!. Yes, more than half of all the traffic comes from organic search. This study further says that 10% comes from paid search, 5% from social websites, and 34% from the rest of the sources.
#7: Longer content can also mean higher organic traffic for you!
Yes, a study shows that longer content is an important signal for Google. The study says short 200-word posts is beaten by a 2000-word one. The reason why this is so is unknown but Backlinko has shown a definite correlation between longer content and google rankings, which in turn means higher organic traffic.
Some results of the study were that the average number of words in the first page results of Google is 1890. Another result from the same study points out that long articles receive 77.2% more backlinks than shorter ones.
#8: A bizarre ranking factor of Google is travel time!
Travel time here is related to local searches and the map pack. It is the time you need to reach a destination and if any particular search result is closer to the searcher, then despite of lesser links and lesser reviews, Google will rank the result that has proximity to the buyer higher.
Google values your time and thus, it prefers to show you a good results close by rather than the best far away. Thus, you can catch essential organic traffic by little optimization for local searches usually.
#9: Most of the organic traffic goes to organic results!
A study says that 70-80% of users ignore the paid ads, and go for the organic results. So, spending fortunes on Google Adwords campaigns is just not worth it. They can give you some momentary traffic, but that does not usually last.
A better strategy is to work on content and SEO and improve your organic traffic.
#10: 40% of revenue is sourced from organic traffic.
According to Brightedge, 40% of revenue amongst Retail, Business Services, Hospitality, Media and Entertainment, and Technology/Internet comes via organic traffic. Isn’t this quite a large factor. Another factor underlining why all businesses must try to source more and more of it.
In search of organic traffic? Embed a video!
Search Engine People say that a post with a video gets 157% more organic traffic than other posts. Not only this, but it gets more backlinks. The site explains that some people prefer video, while some prefer to read. By adding a video, you reduce your bounce rate. Also, videos are generally shared more than text. By adding subtitles you can also cater to the hearing impaired. Also, it has been seen that adding a video can also increase the dwell time on your page.
The fact that duplicate content does not penalise you or the fact that travel time is a ranking factor, Google is full of surprises when it comes to organic traffic. Various facts like 70-80% users ignore paid ads and that businesses reap 40% of the revenue from organic traffic, etc. emphasise the importance of having good organic traffic on your website. Since now we know, its importance and how to capture it, let’s start working on it and attracting more of it it towards our website.
We hope you enjoyed reading the article and it was useful in some sense. We enjoyed a lot compiling these 10 things you didn’t know about organic traffic for you! And now it’s your turn! Let us know which tip you loved the most. Also, comment if you have some interesting organic traffic facts up your sleeve!