Blog » SEO Tips » Ten Things You Most Likely Didn’t Know About Organic Traffic

Ten Things You Most Likely Didn’t Know About Organic Traffic

Website Organic Traffic-Updated

Hey, here we are with a post on ten things you most likely didn’t know about organic traffic. If you have a website, undoubtedly your main concern is to drive more and more of organic traffic to it. But, here we will be sharing certain stats and information that will not only give you an insight into the subject but will help you increase your traffic. And they might even surprise you.

But, first, what is organic traffic?

In short and simple words, the traffic that you get on your website when somebody finds your page as a result from a search engine and clicks on it to arrive at your site. So, the traffic generated from a search query leading to your website excluding paid ads is your organic traffic.

Since now we know what organic traffic is. Let’s have a look at some lesser known facts about organic traffic.

#1: The duplicate content of your site is not getting you penalised!

According to what Google says,

“The Lowest rating is appropriate if all or almost all of the MC (main content) on the page is copied with little or no time, effort, expertise, manual curation, or added value for users. Such pages should be rated Lowest, even if the page assigns credit for the content to another source.”

Source: Google

Now, you see? It is the copied content they are penalising and not the duplicate content. Obviously unique content is added value, so your focus should remain on providing quality content.

#2: You can increase your organic traffic without writing a new post!

Yes, that’s possible. A lot of our content becomes out of date simply due to passing time or due to new developments. And in such cases, you can just update this old post and republish it. And surprisingly, it can result in an approximately 106% increase in organic traffic. Add more content, more images, make it more SEO-optimized, update the content, lastly, you can add more relevant content. Finally, republish this post.

Not only, it takes a fraction of effort but it also gives great results.

#3: Backlinks are not even a ranking factor for some search engines!

Backlinks are huge stuffs for Google. But the Russian search engine Yandex does not take links into account. Because, spammy keywords rank in the SERPs in Yandex and even Google in Russia. Although, Google has also, considered this, and run certain experiments. But, as of now, backlinks remain a major ranking signal.

#4: More than 67% of organic traffic is swept away by the first five organic results!

According to a study, 67.60% of the organic traffic goes to the first five organic results, while only 3.73% to the results from 6-10. While more than 30% of the traffic goes to the result in the first position itself. So, here is why your organic results rankings matter. Not much of the percentage is taken by paid ads. So, running an ad campaign is good, but nothing is beating the organic rankings and that too the handful top ones!

#5: Can you guess the number of searches per day on Google?

So, what is your guess? Is it in millions or billions? Well, the actual number of organic searches on Google every day, according to Internet Live Stats is over 7 Billion! Yes, really!

They go further by saying that there are 81,665 searches every second. Isn’t this a crazy figure? And the number of searches is increasing with every passing day.

#6: Amongst all traffic sources, what percent of traffic comes from organic search?

A staggering 51%!. Yes, more than half of all the traffic comes from organic search. This study further says that 10% comes from paid search, 5% from social websites, and 34% from the rest of the sources.

Traffic Sources

#7: Longer content can also mean higher organic traffic for you!

Yes, a study shows that longer content is an important signal for Google. The study says short 200-word posts is beaten by a 2000-word one. The reason why this is so is unknown but Backlinko has shown a definite correlation between longer content and google rankings, which in turn means higher organic traffic.

Some results of the study were that the average number of words in the first page results of Google is 1890. Another result from the same study points out that long articles receive 77.2% more backlinks than shorter ones.

#8: A bizarre ranking factor of Google is travel time!

Travel time here is related to local searches and the map pack. It is the time you need to reach a destination and if any particular search result is closer to the searcher, then despite of lesser links and lesser reviews, Google will rank the result that has proximity to the buyer higher.

Google values your time and thus, it prefers to show you a good results close by rather than the best far away. Thus, you can catch essential organic traffic by little optimization for local searches usually.

#9: Most of the organic traffic goes to organic results!

A study says that 70-80% of users ignore the paid ads, and go for the organic results. So, spending fortunes on Google Adwords campaigns is just not worth it. They can give you some momentary traffic, but that does not usually last.

A better strategy is to work on content and SEO and improve your organic traffic.

#10: 40% of revenue is sourced from organic traffic.

According to Brightedge, 40% of revenue amongst Retail, Business Services, Hospitality, Media and Entertainment, and Technology/Internet comes via organic traffic. Isn’t this quite a large factor. Another factor underlining why all businesses must try to source more and more of it.

Bonus Tip:

In search of organic traffic? Embed a video!

Search Engine People say that a post with a video gets 157% more organic traffic than other posts. Not only this, but it gets more backlinks. The site explains that some people prefer video, while some prefer to read. By adding a video, you reduce your bounce rate. Also, videos are generally shared more than text. By adding subtitles you can also cater to the hearing impaired. Also, it has been seen that adding a video can also increase the dwell time on your page.


The fact that duplicate content does not penalise you or the fact that travel time is a ranking factor, Google is full of surprises when it comes to organic traffic. Various facts like 70-80% users ignore paid ads and that businesses reap 40% of the revenue from organic traffic, etc. emphasise the importance of having  good organic traffic on your website. Since now we know, its importance and how to capture it, let’s start working on it and attracting more of it it towards our website.

We hope you enjoyed reading the article and it was useful in some sense. We enjoyed a lot compiling these 10 things you didn’t know about organic traffic for you! And now it’s your turn! Let us know which tip you loved the most. Also, comment if you have some interesting organic traffic facts up your sleeve!

104 thoughts on “Ten Things You Most Likely Didn’t Know About Organic Traffic”

  1. These are really enormous ideas in here about blogging. You have touched some nice points here. Any way keep up writing.

  2. Oh my goodness! Amazing article dude! Thank you, However I am having issues with your RSS. I don’t understand why I am unable to subscribe to it. Is there anybody else having identical RSS issues? Anybody who knows the answer will you kindly respond? Thanx!!

  3. Right here is the perfect web site for anybody who hopes to understand this topic. You know a whole lot its almost tough to argue with you (not that I really will need to…HaHa).You certainly put a new spin on a topic that has been discussed for a long time. Great stuff, just great!

  4. It’s going to be ending of mine day, except before end I am reading this wonderful post to improve my knowledge.

  5. I like the helpful information you supply in your articles.
    I will bookmark your blog and test once more right here regularly.
    I am relatively certain I will be told lots of new stuff proper right here!

    Good luck for the next!

  6. If you are going for finest content like I do, only pay a quick visit to this site everyday as it gives featured content, thanks

  7. Howdy would you mind letting me know which webhost you’re working with? I’ve loaded your blog in 3 different internet browsers and I must say this blog loads a lot faster then most. Can you recommend a good internet hosting provider at a honest price? Many thanks, I appreciate it!

    1. Hi Samira, Please lookout for our upcoming posts about web hosting. That may include the answers to your questions. Thank you for your feedback.

  8. I do not even know how I ended up here, but I thought this post was good. I do not know who you are but definitely you’re going to a famous blogger if you
    are not already 🙂 Cheers!

  9. Hello There. I found your weblog through msn. That is a very neatly written article.

    I will make sure to bookmark it and come back to learn more of your helpful info. Thank you for the post. I’ll definitely return.

  10. whoah this weblog is magnificent i like studying your articles.

    Keep up the good work! You realize, many people are hunting round for this information, you could help them greatly.

  11. When someone writes an paragraph he/she retains the image of a user in his/her mind that’s how a user can know it. Therefore this piece of writing is great. Thanks!

  12. I’m really enjoying the design and layout of your website.
    It’s a very easy on the eyes which makes it much more pleasant for me to come
    here and visit more often. Did you hire out a designer to create your theme?

    Outstanding work!

  13. Excellent web site you have here.. It’s hard to find quality writing like yours nowadays.
    I truly appreciate people like you! Take care!!

  14. Ahaa, its nice conversation regarding this post on this website, I have read all that, so at this time me also commenting at this place.

  15. My brother suggested I may like this website. He was once entirely right. This submit truly made my day. You can not imagine simply how much time I had spent for this information! Thanks!

  16. I’m really impressed with your writing skills and also with the layout on your blog.
    Is this a paid theme or did you modify it yourself?
    Anyway keep up the excellent quality writing, it’s rare to see a great blog like this one nowadays.

  17. Hey there, I think your website might be having browser compatibility issues.
    When I look at your blog in Opera, it looks fine but when opening in Internet Explorer, it has some overlapping.
    I just wanted to give you a quick heads up! Other then that,
    excellent blog!

    1. Thank you Alannah for pointing out browser compatibility issues. We are always working on ways to improve our website. Your feedback has been noted and we look forward to provide everyone a seamless experience.

  18. I believe this is among the such a lot important information for
    me. And i am satisfied reading your article. But wanna observation on few normal things,
    The web site taste is wonderful, the articles is really excellent : D.

    Good activity, cheers

  19. You actually make it seem so easy with your presentation but I find
    this matter to be actually something that I think I would never
    understand. It seems too complicated and very broad for me.

    I’m looking forward for your next post, I will try to get the hang of it!

  20. Pretty nice post. I simply stumbled upon your blog and wanted to mention that I have really loved surfing around your blog posts. After all I will be subscribing to your newsletter and I am hoping you write again very soon!

  21. If some one wishes expert view about blogging and site-building then i propose him/her to go to see this webpage, Keep up the pleasant work.

  22. I am actually glad to glance аt this weblog posts which contains plenty of useful information, thanks for providing tһesе kinds of information.

  23. It’s a shame you don’t have a donate button! I’d without a doubt donate to this
    excellent blog! I suppose for now i’ll settle for bookmarking and
    adding your RSS feed to my Google account. I look forward to
    brand new updates and will talk about this website with my Facebook group.
    Chat soon!

  24. Hmm it looks like your website ate my first comment (it was super long) so I guess I’ll just sum it up what I wrote and say, I’m thoroughly enjoying your blog. I too am an aspiring blog blogger but I’m still new to everything. Do you have any suggestions for first-time blog writers? I’d genuinely appreciate it.

  25. Good site you have here.. It’s hard to find quality writing like yours nowadays. I honestly appreciate individuals like you! Take care!!

  26. of course like your website but you need to test the spelling on quite a few of your posts. Many of them are rife with spelling problems and I in finding it very bothersome to inform the truth then again I’ll surely come back again.

  27. Way cool! Some extremely valid points! I appreciate you penning this article and also the rest of the site is also very good.

  28. This article is an absolute delight. I had not idea that duplicate content does not get you penalised. Thank you for sharing.

  29. WOW! I was shocked to know that almost 70% of the traffic is covered by first 5 search results on search engines like Google.

  30. Great to come across such a wonderful article. My favourite part is “bizarre ranking factor of Google is travel time”. This is something new to me. Great stuff!

  31. Right here is the perfect blog for anyone who really wants to understand organic traffic. Its almost tough to argue with you (not that I actually will need to…HaHa). You definitely put a fresh spin on a subject which has been discussed for many years. Great stuff, just excellent!

  32. Hi! I simply wish to offer you a big thumbs up for your great information you’ve got right here on this post.
    I will be coming back to your site for more soon.

  33. I am sure this post has touched all the internet people, its really really fastidious piece of writing on building up new weblog.

  34. Howdy! Do you know if they make any plugins to assist with Search Engine Optimization? I’m trying to get my blog to rank for some targeted keywords but I’m not seeing very good gains. If you know of any please share. Thanks!

  35. Thanks in support of sharing such a nice idea, article is fastidious, No wonder why i could not keep myself reading the whole article.

  36. Thank you for another fantastic article. Where else may just anyone get that type of info in such an ideal approach of writing?

  37. It’s a shame you don’t have a donate button! I’d most certainly donate to this outstanding blog! I suppose for now i’ll settle for bookmarking. I look forward to brand new updates and will share this site with my Facebook group. Talk soon!

  38. Hi there! This is my 1st comment here so I just wanted to give a quick shout out and tell you that I really enjoyed reading your post. The stuff about duplicate content and not getting penalty is new to me. Thank you so much for sharing!

  39. Keep up the fantastic piece of work, I have read few articles on your website and I believe that your blog is real interesting and contains circles of fantastic information.

  40. Hi! Someone in my Myspace group shared this website with us so I came to check it out. I’m definitely loving the information. I’m book-marking and will
    be tweeting this to my followers! Exceptional blog and excellent design and style.

  41. I enjoy what you guys are usually up too. This type of clever work and exposure! Keep up the good works guys I’ve incorporated you guys to my own blogroll.

  42. It is in reality a nice and useful piece of information. I am glad that you just shared it with us. Please stay us up to date like this. Thanks for sharing.

  43. I like what you guys are up to, also such intelligent work and reporting! Carry on the excellent works guys I have mentioned you guys to my blog. I think it will improve the value of my website 🙂

  44. It’s pretty good article. In my view, if all web owners and bloggers made good content as you did, the web will be a lot more useful than ever before.

  45. If some one wants expert view concerning blogging then i advise you to take a good look at this article about traffic. Keep up the good work.

  46. Admiring the time and effort you put into your site and detailed information you offer. It’s great to come across a blog every once in a while that isn’t the same out of date rehashed material. Great read! I’ve bookmarked your site.

  47. Hey There. I found your blog using msn. This is an extremely well written article. Thanks for the post. I will certainly return.

  48. This design is wicked! You most certainly know how to keep a reader entertained. I was almost moved to start my own blog (well, almost…HaHa!) Fantastic job. I really enjoyed what you had to say, and more than that, how you presented it. Too cool!

  49. Do you mind if I quote a couple of your posts as long as I provide credit and sources back to your blog? My website is in the very same niche as yours and my visitors would truly benefit from some of the information you provide here. Please let me know if this alright with you. Many thanks!

  50. Woah! I’m really digging the template/theme of this site. It’s simple, yet effective. A lot of times it’s very difficult to get that “perfect balance” between user friendliness and appearance. I must say you have done a excellent job with this. In addition, the blog loads super fast for me on Safari. Superb Blog!

  51. Keep up the wonderful piece of work, I read few articles on this website and I believe that your site is really interesting and has circles of great information.

  52. I am definitely looking for new data about bots, and am especially stoked when I find blogs which have been well-written and well-researched. Thanks for offering this kind of exceptional info, and I look glimpse forward to learning much more out of your blog in the long term.

  53. Hey there! I’m at work browsing your blog from my new iPhone! Just wanted to say I love reading your blog and look forward to all your posts! Keep up the fantastic work!

  54. Hmm it looks like your blog ate my first comment (it was super long) so I guess I’ll just sum it up what I submitted and say, I’m thoroughly enjoying your blog. I too am an aspiring blog writer but I’m still new to the whole thing. Do you have any helpful hints for novice blog writers? I’d genuinely appreciate it.

Leave a Reply

You have to agree to the comment policy.