Top 10 Email List Building Tools to Grow Your Business

  • Jatin 
Email List Building

Marketing is fundamental for the businesses to survive. Email list building is one of the most significant tools for Internet marketing. Nothing is more practical and instant like sending an email. 

As a business you need to focus on developing your own e-mail list. This plays an important role in preparing digital marketing strategy. It does not matter how little you know about signup or opt-in forms. Instead, it should be about putting ideas together for sustainable business.

Connect With Your Crowd

Internet crowd shifts quickly and in a split second your potential customer can navigate away. Therefore, you need to put every effort to obtain visitors email address. The idea is to be able to connect with them ongoing basis at later stage.

It is far better to do your research and prepare your own responsive email list. A well-considered list that will generate profit for your business over long time. Choosing the right marketing plan carefully can-do wonders. Therefore you should invest enough time, money and effort to achieve desired results.

Automate The Process

The idea is to automate the process instead of replying each time a visitor subscribes to your email list. This process will free up a lot of time so that you can focus on other areas of business. However, it requires careful consideration to map out the different components. i.e. style, colour, words selection, call to action buttons, email designs, response and much more.

Create Landing Pages

One of the easiest option is to create landing page. The tools outlined below can help you achieve that with a few clicks. you can either select from pre-made templates or make your own from scratch. Landing pages make it attractive to offer your product and services. At the same time you can ask your visitor to subscribe.

For example: After a visitor subscribes to your latest tips, offer or newsletter, the tool will automate the process.

  • Welcome the visitor
  • Verify their email address through double opt in process
  • Send useful article, tips or free resources i.e. eBook
  • Pitch in your product or service
  • Create unique offer to a particular segment visitors
  • Check if they have opened the email or clicked on any links
  • Track through reports where your visitor is located
  • Do you offer your products or services in that particular location
  • If yes, then check on the visitor again, remind them about your offer
  • Still has not opened your email check if the wording of the subject line needs to be amended
  • Send email every 2nd or 3rd day from last sent through automation
  • Create exit segmentation to send final email if visitor is still responsive after one month

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Here are our top 10 email list building tools:

These tools offers the most features that you would need as a startup. You should compare the following features:

  • Number of email per month
  • Subscribers per month
  • Limit of emails per day
  • Views daily or monthly
  • Free hosting account*
  • Free domain*
  • Visitor tracking*
  • Chat & email support*
  • Professional templates
  • WordPress integrations*
  • Campaign Automation
  • Forms (Sign up, embedded, pop up, slider, alert bars)*
  • Free, trial or paid plans*

*Only some of the tools offer these features. Daily, weekly or monthly limits may apply. Number of integrations that can be connected through WordPress plugin vary. Type of options, forms and templates vary from one provider to another.

We have put in every effort to provide the best to our knowledge based on our research. However, things do change with businesses and in some cases rapidly. The offers outlined in this article may not be valid at all times. Please do your own comparison to achieve the best results.

#1 Mailer Lite

Email List - Automate Campaigns

The free version is a good stating point as a newbie. you can create landing pages, pop up forms, embedded forms and email automation. You can send up to 12,000 emails per month and have 1,000 subscribers. The automation process is quite simple as 1,2 & 3. To compare the full set of features please visit mailer lite.

Price: Free – Sign up now

Paid Option: Available

#2 GetResponse

Get Response - Get Growing Email List

GetResponse is an another great tool and has drag and drop feature. They offer 30 days free trial and then charge at a nominal cost monthly basis. Their basic plan offers 1,000 subscribers. You can select from a list of professional templates available on all plans or design your own. They are limited to 1 sales funnel. In other words you could sell one product or service. According to GetResponse there is no limit on number of email sent through automation.

Price: Free Trail 30 Days – Sign up now

Paid Option: Available

#3 Constant Contact

Constant Contact - Email List

Online business is growing rapidly and evolving more than ever before. Therefore, your need constantly contact your customers to engage them. If your customers and visitors to your website are engaged that should drive conversion.

You might ask what would be the best way to engage the visitors?

Email subscriptions are:

  • more powerful
  • very cost effective
  • less time consuming

Lucky for you Constant Contact cover all of that for you. They offer tools that are easy to navigate and takes a few clicks to setup your automated campaigns.

Constant Contact is good for small businesses to large size organisations. Their basic plan offers: send unlimited emails, customizable templates, visitor tracking & reporting management etc.

Price: Free Trial 30 days – Sign up now

Paid Option: Available

#4 Active Campaign

Active Campaign - Email List Tool

You can send unlimited emails to 500 contacts in their basic plan. The trial version offers some basic features including sign up forms, email and chat support, marketing automation. It does not come cheap and the trial is valid for 14 days only.

Price: Free Trial 14 days – Sign up now

Paid Option: Available

#5 Omnisend

Omnisend Email List Building Tool

Omnisend free plan offers 15,000 emails a month with a limit of 2,000 emails a day. The free plan is well equipped with drag and drop features. You can create up to 3 sign up forms. The templates are mobile friendly and look visually great. They offer data tracking with a limit of 1 month for basic plan.

Price: Free – Sign up now

Paid Option: Available

#6 Leadpages

Leadpages is yet another powerful email list building tool. It has got a price tag of $25 per month at starting level. However, you can try it for 14 days before you buy or upgrade. Leadpages is different to others as it includes some valuable options i.e. free domain with annual purchase, free hosting, alert bars, 40+ Standard integrations. It’s ideal for small businesses.

Price: Free trial 14 Days – Sign up now

Paid Option: Available

#7 Hello Bar

Hello Bar’s basic plan is free and get’s you started in minutes. Once you have setup the account simply choose the type of notification you would like to create. For example: a pop up, alert bar, slider. Then choose a layout from the available options and you are all set. It has great analytics option that tells you quite a bit about your visitor.

Price: Free (Basic Options) – Sign up now

Paid Options: Available

#8 Addthis

AddThis Subscribers Tool

AddThis is a free tool and comes with loads of powerful features. Unlike its competitors AddThis does not have a price tag at all. Yay! It has got quite a few features to cater from small business to large organisations.

According to AddThis their tool is trusted by 15 million website around the globe. Once you sign their free account you can see why! Some of their features include: grow traffic, share content, capture subscribers and much more. One disadvantage though they don’t offer landing pages. The available features on the other hand are quite impressive.

Price: Free Forever – Sign up now

Paid Options: N/A

#9 Optimonk

Optimonk Free Tool

Optimonk’s basic plan is free and does not have any trial limit. However, it is restricted to 3000 page views. The free plan offers you unlimited campaigns according to Optimonk. It does offer free email support as well. The basic plan has in-fact got quite a few options to try yourself.

Price: Free – Sign up now

Paid Option: Available

#10 ConvertKit

ConvertKit can easily convert your basic newsletter subscription to an visually attractive subscription form. Not only it make the form visually inviting but also offers loads of great features. Some of the features include

  • Unlimited landing pages & sign up forms
  • Bunch of professional templates
  • No limit of page views or traffic
  • Mobile responsive design
  • Campaign automation & many more features..

Did we mention that it’s for free? Yes! not only it’s free but you can sign up to 1000 subscribers.

Price: Free – Sign up now

Paid Option: Available

#11 EasySendy

easysendy tools

Easysendy’s free plan comes with pack of features and offers 2000 subscribers. You can easily add pop up forms including exit intent, scroll, on site messages and many more options. It also allows you to easily customise the email campaign with its drag and drop feature.

Easysendy drag and drop feature

Price: Free – Sing up now

Paid Options: Available

Some of the features may require you to upgrade your account. Please review the options carefully as each provider has different offers.

Conclusion

Now that we have learnt email marketing, crowd behaviour, process automation and landing pages. It is important to put it to practice. Most importantly you have understanding of out top 10 selected email list building tools. You should not limit yourself to one email list building tool. Instead try to use multiple tools for various parts of your business. Mailer lite and Hello Bar remains our favourite due to features it offers.

Lastly, share your thoughts in a few words, if you had success or difficulty using these tools. We would love to help you grow your business in 2020 and coming years. Don’t forget to share this article.

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